Today we’d like to introduce you to Denise Grothouse.
Hi Denise, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I am Denise Grothouse, a seasoned entrepreneur and the founder of Perfect Six Marketing, a premier full-service digital marketing and public relations agency serving businesses nationwide with locations in Fogelsville, Pennsylvania, and Bonita Springs, Florida.
Before entering the home remodeling industry, my executive background began by helping grow a business through strategic acquisitions to take it public, during which time I oversaw $80 million in purchases. Following that corporate success, my journey in the trades took on incredibly humble and historic roots. It began in the one-horse carriage barn of a beloved Victorian home I purchased when I was thirty years old, which served as the original workshop for Grothouse Lumber Company.
I officially joined the custom wood surfaces company in 2004 to manage sales, marketing, and human resources, and I was a 50% owner of Grothouse Inc. when the business incorporated. By establishing a ‘progressive and polished’ voice for the brand, I helped transform the company into a multimillion-dollar powerhouse.
During my time managing these core operations, I realized I had truly found my calling, and it was during that time that I mastered Google Ads. Our customers began taking notice of my marketing emails and social media campaigns. Recognizing the impact of these strategies, they began commissioning me to cultivate that same visibility and strategic growth for their own brands. Driven by this organic demand, I made the official transition from building furniture to building brands, and founded Perfect Six Marketing in 2015.
Today, my team and I specialize in creating tailored, results-driven marketing strategies specifically for luxury brands and professionals in the home remodeling, kitchen, and bath industries. To further share my expertise and passion for the industry, I have also been a columnist for Kitchen and Bath Design News since 2017, where I write extensively about marketing and advertising strategies for manufacturers and design professionals.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has certainly not been a completely smooth road, but every struggle has shaped my resilience and the trajectory of my career.
The most profound challenge occurred in 2005 when a devastating fire completely destroyed my fledgling custom wood surfaces business. It happened the week before Christmas, which really put life into perspective and it taught me to value family and moments above all else, trusting that the rest would naturally fall into place. Even the insurance inspector was surprised by the decision to move forward and rebuild. But it was in that moment I realized I had a stamina and grit beyond most; I simply refuse to fail. With immeasurable support from my family, friends, and community, and a strict $5,000 credit limit, the company was rebuilt from the ashes.
When I transitioned to founding Perfect Six Marketing in 2015, the launch itself wasn’t a struggle, it was a labor of love and the realization of my dream. However, there were operational growing pains. Pre-COVID, it was a struggle to find the absolute best people locally to meet my high standards. But as virtual meetings became commonplace, it opened up a world of possibilities. I can now find top-tier talent anywhere in the United States. Today, most of my team works remotely, and collectively, we offer incredible growth opportunities for the businesses we serve. Finally, while scaling the agency to our two physical locations in Pennsylvania and Florida was an exciting milestone, it came with its own unique struggles, as navigating the excessive bureaucratic paperwork proved to be quite difficult!
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Perfect Six Marketing is a premier full-service digital marketing and public relations agency serving a distinguished clientele throughout the United States. We specialize in creating tailored, results-driven marketing strategies specifically for luxury brands and professionals in the home remodeling, kitchen, and bath industries. We offer a comprehensive suite of digital marketing services, including search engine optimization (SEO), custom website design, organic and paid social media marketing, email campaigns, and high-profile public relations.
What Sets Us Apart Simply put, our company grows businesses. What truly sets us apart is our deep, firsthand industry expertise and our results-driven approach. Having been a 50% owner and Vice President who transformed Grothouse Inc. into a multimillion-dollar custom wood surfaces powerhouse, I intimately understand the operational challenges owners face and exactly what it takes to achieve sustainable growth in the remodeling industry.
I partner with my clients as a strategic growth advisor, fostering long-term relationships and providing the actionable insights necessary to fuel brand expansion. From the manufacturers that serve the trades to the professionals engaging directly with consumers, I understand the entire digital landscape—unlike 95% of marketing agencies, and I am backed by a team of certified professionals who are the best of the best. We don’t offer cookie-cutter solutions; we craft bespoke, innovative strategies that deeply respect the brand’s identity and act as a seamless extension of your team, allowing you to focus on managing your success. Additionally, we provide comprehensive public relations services to secure media placements in prestigious national outlets like House Beautiful, Architectural Digest, and national podcasts, an invaluable asset that many local firms simply do not offer.
Brand Pride and Giving Back Brand-wise, I am incredibly proud of our commitment to community impact and advocacy. I serve as a dedicated representative on the National Small Business Association (NSBA) Leadership Council, championing the needs of entrepreneurs nationwide. Locally, I proudly support New Horizons of Southwest Florida; I handled the brand messaging for their “Beautiful Fashions, Bright Futures” fashion show, a new endeavor that we successfully grew into a six-figure fundraiser after just three events. Finally, we are deeply passionate about environmental stewardship. For every new client partnership at Perfect Six Marketing, we support ocean conservation by adopting a whale through the Oceanic Society.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
I have had incredible mentors throughout my life, and each taught me a valuable skill that culminated in the collective expertise I possess today. My mentors came in the form of visionary managers who were willing to look beyond the four walls of standard business practices to achieve incredible results. They always embraced a certain amount of calculated risk, and by doing so, they achieved results that were never before accomplished.
When it comes to finding a mentor or networking, my advice is to seek out individuals who challenge the status quo and push you to elevate your perspective. Having an overall, comprehensive understanding of the remodel landscape allows me the vision to take everything a step further and reach beyond traditional boundaries. I apply this same philosophy to my networking efforts. What has worked exceptionally well for me is focusing on fostering authentic, long-term relationships rather than merely collecting business contacts.
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I also believe that the best networking comes from actively contributing to your industry and community. For example, I share my strategic insights with design professionals nationwide as a columnist for Kitchen and Bath Design News, and I actively advocate for the needs of entrepreneurs by serving on the National Small Business Association (NSBA) Leadership Council
. By surrounding yourself with progressive leaders, taking calculated risks, and positioning yourself as a valuable resource to others, you naturally build a powerful, supportive network that fuels sustainable growth.
Contact Info:
- Website: https://perfectsixmarketing.com/
- Instagram: https://www.instagram.com/perfect6marketing/
- Facebook: https://www.facebook.com/perfect6marketing/
- LinkedIn: https://linkedin.com/company/perfect6marketing/
- Youtube: https://www.youtube.com/channel/UC86PSH3fm1r-I3N45nEEtbQ
- Yelp: https://www.yelp.com/biz/perfect-six-marketing-bonita-springs
- Other: https://perfectsixmarketing.com/marketing-services/
