Today we’d like to introduce you to Bailey Martindale.
Bailey was born and raised near Tulsa, Oklahoma. She has a bachelor’s degree in strategic communication with an emphasis in public relations from Oklahoma State University and a master’s degree in administrative leadership from the University of Oklahoma. She first began her career in a mix of broadcast journalism, written journalism and public relations. From there, she moved to Salt Lake City, Utah and went into sales and marketing for a tech company. After that, she became the director of sales and marketing for an outsourcing services company. While she was in that role, she was taking on branding and advertising clients on the side and eventually realized her passion for entrepreneurship and brand building. That led to the formation of Branded Communication. She built her company in Utah, then moved to Dallas for a couple of years and now resides in St. Petersburg, Florida with her two Australian Shepherds. In addition to being the founder of Branded Communication, she is the co-founder of Refined Wellness, a published author, blogger, social media influencer, and social activist. She also recently c0-launched Tampa Bay To Bae. Bay To Bae is on a mission to create the number one women’s community in the Tampa Bay Area. We believe in bringing women together both via online spaces and in physical spaces to foster personal relationships, business, networking and more. We host a weekly happy hour on Tuesdays and choose a different local business to support in order to inject business and revenue back into the area. We’ve also started hosting outdoor fitness groups and more. Bailey started Branded Communication after realizing many small businesses were missing the boat on branding and digital advertising. Too many companies fail to realize a brand is more than a logo, more than a tagline and more than a website.
A brand is the impression left on the world. What does your brand say to the world? Does it say anything? Does it say the wrong thing? Are you attracting the wrong audience? Are you attracting any audience? At the same time, brands were leaving thousands of dollars on the table and missing the opportunity to drive leads because they didn’t know who their audience was or how to communicate with them. Branded Communication enables you to curate your exact target audience and leave the right lasting impression on them. Ultimately, with strategic branding and an optimized digital advertising strategy, you drive more leads and convert more business. Branded communication helps you tell the right story to the right audience. Branded Communication’s clients span every industry from dentistry, photography, chiropractic, renewable energy, oil and gas, boat dealers, car dealers, auto hail dent repair, roofing, custom outdoor kitchens, fitness, spas, e-commerce, influencers, and more.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Entrepreneurship is definitely not easy. There have been so many peaks and lulls along the way. COVID brought on a whole new slew of challenges but ultimately I have been very fortunate. Too many businesses don’t realize the need for strategy, marketing or even strong brand building until it’s almost too late. We saw a great deal of that during COVID. Either they had no strong branding, no strategy, no digital presence, etc. Thankfully, that’s where I’ve been able to come in and help so many businesses bounce back.
As you know, we’re big fans of Branded Communication. For our readers who might not be as familiar what can you tell them about the brand?
I am known for brand strategy. I have a great ability to strategize all of the various elements of a brand and see them come together in a way that resonates with the brands target market. We help clients tell the right story to the right audience in the right way. Vision + Strategy = Strong Brands. You typically only get one chance to make an impression on your audience. Make sure it is the right impression. Our team delivers beautiful brand identity but also increases ROI, brand goals and brand footprint when our strategy is implemented and executed. Our advertising strategies are focused on using research, data and brand identity to grow your business. Our strategy powers your brand brilliance and delivers exceptional results. Our goal is to drive more business and traffic to your brand. Ideation, creativity and strategy combined to grow your audience, expand your brand footprint, and fuel your company. Outshine your competition and create a memorable impact on your audience. We take businesses and brands to the next level.
How do you think about happiness?
I find an immense amount of fulfillment in my work both professionally and the things I’m involved in that are passion projects such as my blogging & latest passion project the women’s community – Tampa Bay To Bae. Watching a brand come together and really take off gives me more excitement than I can explain. I have found that I need the variation of daily life that entrepreneurship brings. I also love the ability to think strategically and still be able to exercise my creativity. And in a totally non-business sense, sunshine, the ocean, my dogs and my loved ones bring me the most joy.
Contact Info:
- Email: [email protected]
- Website: www.brandedcommunication.co
- Instagram: https://www.instagram.com/baileysbabblings/
- Facebook: https://www.facebook.com/brandedcommunicationllc
- Twitter: https://twitter.com/BaileysBabbling
- Other: www.baileysbabblings.com
Image Credits
Monika Normand Photography
