We’re looking forward to introducing you to Christina Kachanovsky. Check out our conversation below.
Hi Christina, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is a normal day like for you right now?
A Day in My Life:
Every morning is a different version of organized chaos, but I cannot go a morning without making a cold brew coffee and hopping in the car to drive my middle child to school. When I’m back home, I’m making breakfast and then homeschooling my oldest. After that, it’s either I am deep in social media work — checking trends on TikTok, staying up to date with my clients, or reviewing current projects. I also create content for my own business too, whether it’s taking photos, brainstorming ideas, or finding new ways to gain clients. Everyday has its own rhythm. But between all that, I’m cleaning the house, making breakfast and lunches, and just trying to keep everything (and myself!) together. Every day looks different, but it’s full, creative, and a little bit chaotic — in the best way.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m the co-founder of JCK Designs, a small but mighty creative studio my husband and I started about a year ago. We specialize in design and marketing for creative clients — from construction companies and food brands to lifestyle entrepreneurs — helping them bring their ideas to life through visual storytelling, branding, and digital marketing.
Right now, I’m building two parts of my creative world:
✨ JCK Designs, where I focus on helping other brands grow through strong visuals, marketing strategy, and social media management.
🍴 Salty Chevy, my personal food brand and creative outlet where I combine my love for cooking, filming, and content creation. It’s a space for me to share recipes, aesthetics, and moments that inspire connection through food.
Every day, I’m experimenting, refining my brand’s aesthetic, and building a portfolio that reflects both professionalism and creativity. My goal is to connect with like-minded creatives and small businesses who want help growing their online presence — and to keep doing what I love: creating, designing, and telling stories that stick.
Okay, so here’s a deep one: What did you believe about yourself as a child that you no longer believe?
When I was a child, I believed that the only true and real meaningful job is from 8-5pm everyday working for corporate or big name. I never thought I could be important enough to create my own LLC and actually do what I am most passionate about. As a child, I would constantly makes scrapbooks for my family, I would create and edit videos, posting them on YouTube. I never thought you could make a living off of YouTube- and eventually social media. I thought it was something far from my reach. My excuses were, “I’m no professional” or “there’s too many people doing it already.” However, I began to see that businesses are desperately in need of good content and consistent growth. My husband believed in me and won me my first client and I no longer believe that I need a corporate job to have a meaningful job.
When did you stop hiding your pain and start using it as power?
Recently, I’ve learned that communication and confrontation always lead to some kind of result — even if it’s not the one you expect. I’ve realized that, outside of your closest friends and family, most people aren’t sitting with your feelings; they’re focused on their own.
I’ve been hurt and burned plenty of times, and I’ve had to accept that I can’t control how others think, feel, or respond. What I can control is how I show up. My motto now is simple: be kind, even when it hurts. Walk through the fire, because every time you do, you come out stronger.
Next, maybe we can discuss some of your foundational philosophies and views? Is the public version of you the real you?
I think the public version of anyone- especially if we are talking about the social media version- is not who they say they are. It’s all about perception and what people want to see and hear online. I am the real me when it comes to me as a wife, mom, neighbor, friend and I always try to be truthful when I post online. However, people can perceive me anyway they want to and that is not up to me. So, I try to keep my public life private so there are no room for assumptions.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What do you think people will most misunderstand about your legacy?
What most people might misunderstand about my legacy is that I wasn’t just a housewife, homemaker, or homeschool mom. I was a storyteller — a creative who found beauty in everyday life. I loved writing, creating, and spending hours editing videos that captured real moments and turned them into something meaningful.
Behind every school drop-off, grocery run, and late-night load of laundry, there was also someone building a dream — shaping a brand, crafting ideas, and pouring her heart into every piece of content. I hope when people look back, they see that my life wasn’t about perfection or routine, but about creating something lasting, both for my family and through my work.
Contact Info:
- Instagram: https://www.instagram.com/jckdesignsfl?igsh=YzJqYXY5MW91anlr&utm_source=qr
- Linkedin: https://www.linkedin.com/in/christina-kachanovsky-884200132?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
- Other: TikTok’s: @saltychefy, @jckdeisgnsfl, @christinakach
