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Life & Work with Tarah Hines

Today we’d like to introduce you to Tarah Hines. 

Hi Tarah, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
Buena Botanicals sprouted through my love for the environment and plant medicine, my sister’s product development know-how, and our mother’s need for healing. In 2018 I was invited to speak on a panel about racism in permaculture and environmental advocacy communities and met an owner of the organic hemp farm we source our CBD from. She took the time to listen to my story and explain in more detail what I had only heard whispers about before, the importance and benefits of CBD. She gave me a whole jar to give to my mom as a sample and when it genuinely helped her, I was sold. 

I called up my sister and we started building Buena Botanicals. Together we created a business seeded in our common passions for holistic healing, community, self-determination, plant medicine, and love for the Earth. We launched in 2019. 

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
It has definitely not been a smooth road. There have been many obstacles to launching and continuing to grow this business. Besides for access to resources and the frequently changing regulations of the industry, both of us live in different cities with two very different lives. Another struggle was learning to work with each other as business partners. We had and still have arguments about how things should be worded, what should get done first, etc. 

We are twins but we are very different in many ways, including aesthetic preferences and work styles. We also had to work to create healthy boundaries in our personal relationship. I talk to my sister almost every day and I remember at one point I realized we hadn’t talked about anything else but Buena Botanicals in over 2 weeks. We had no idea what was going on in the other’s actual life, so figuring that out was also a challenge. 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
In addition to working full time in healthcare administration, I am a yoga teacher currently studying trauma-conscious methods within the practice. I am an advocate for food sovereignty, environmental justice, and holistic health in general. I use my skills of event curating, community building, and organizing and to bring people together around all of these issues. 

Honestly, I am proud of just following my heart and doing my best to uplift what is so important to me. I think what sets me apart is just me, nobody else can be that. 

Risk-taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
One major risk I’ve taken in life so far was to move to South Korea for a year to teach English. No one in my immediate family had ever moved to another hemisphere let alone by themselves. The risk was big and the rewards were great! 

A lot of people think that risk only means actions or activities that involve lots of adrenaline like gambling or race car driving, but that’s not true at all. Life itself is the risk, just being here and breathing. I think what makes it worth it is choosing which risks you take to live most authentically and aligned with the greatest good. 


  • Starter Kit $60-$72.50
  • Elixir $27.75-$56.25
  • Bath Bomb $13.50

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