Today we’d like to introduce you to Eboni Hughes.
Hi Eboni, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Since I was a young girl, I always enjoyed being in the kitchen whether I was cooking, baking, or simply setting the table. The kitchen has always been a gathering for love and laughter in my family. While my brother and sister were outside playing, I was watching the food network channel imagining what I would create next.
Once I became independent in the kitchen, I would bake pound cakes and cookies for the staff at my mom’s job. I was always overjoyed to learn that my cakes and cookies didn’t last an hour and everyone loved them. I loved cooking but I was passionate about baking so I was headed to culinary school and after graduating, I accepted a culinary position at Walt Disney world where I learned my way around many states of the art kitchens.
Covid-19 hit and we were all stuck in the house, so I decided to bake something every day and post it on social media, it wasn’t long before many people wanted to enjoy the sweets I was creating and that was the birth of my company, the cookie jar unleashed. When I started in May of 2018, I had 3 cookie flavors, chocolate chip, red velvet, and brookies, where chocolate chip cookie meets brownie and Oreos.
I returned home to Atlanta, GA to launch the business baking over 300 cookies in my mom’s kitchen every week, working nonstop, I enjoyed every minute of it. Life soon returned to normal and after taking a small break to return to work, in December of 2021, I debuted my business here in Lakeland, FL. At Lakeland’s First Friday.
I went from 1 event in December to about 7 or 8 every month. I currently offer over a dozen cookie flavors, with my blueberry lemon cookie being the most popular, as well as assorted cookie sandwiches, pound cakes, brownies, and blondies.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The road for me has been quite smooth, creating new recipes and gaining inspiration for the next cookie or dessert has always been easy because I love what I do and I’m always willing to try new things.
I have had amazing support from my family, friends, and community which has made my journey even more remarkable.
The hardest part is understanding the business of running a business, it requires a lot of love and attention, not your average 9-5 job but it has always been worth it.
Thanks – so what else should our readers know about The Cookie Jar Unleashed?
The cookie jar unleashed is a small batch kitchen creating handcrafted cookies, cakes, and more always made with butter, sugar, and love. We are known for our blueberry lemon cookie it is the perfect balance of sweet and tart, loaded with chunks of white chocolate and dried blueberries.
In the beginning, first-time customers think it’s strange to have in a cookie but once they take the first bite, they are hooked. What makes my brand unique is the fun flavors I offer from the cereal cookies that remind you of Saturday morning cartoons to the sweet potato and banana pudding cookies that remind you of Sunday dinner.
Everything I create comes from a place of love, and when you support my brand you are supporting my dreams and my vision which is to have a bake truck on wheels. I am most proud of my drive and determination to keep my business thriving and successful.
Can you talk to us a bit about happiness and what makes you happy?
The moment someone takes a bite of my cookies or cakes and they instantly fall in love and tell me how much they enjoyed it, it brings me a feeling of joy and I’m so happy every single time I receive feedback.
Because I work so hard to create each dessert from start to finish and it’s such an affirming feeling to know that I am in the right place, pursuing my passion.
- Instagram: @_thecookiejarunleashed
- Facebook: The Cookie Jar Unleashed