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Check Out Lauren Lanier’s Story

Today we’d like to introduce you to Lauren Lanier. 

Hi Lauren, we’d love for you to start by introducing yourself
I went to school at Aveda in 2014 to get my full specialist license to be an esthetician. I have always struggle with acne my entire life and was always into beauty trends so I thought this was the perfect career path for me. I always knew one day I would be my own boss although I didn’t know how or when I just knew that was my goal. I worked at a salon for 5 years building up my clientele and I really feel like I capped out there. I knew in order for me to grow and become a better esthetician I was going to have to make the next step into going out on my own. So, I had a plan. I had saved some money and had planned on buying a home and then once I was settled, I would take the rest of what I had saved and open my own business. That plan was quickly ruined when we had the start of a worldwide pandemic. The doors of the salon I had worked for were forced to close. I was out of work for 2-3 months. I had zero clients left on my books for that period of time. All I could do was hope and pray that who I had once had would come back to me once again. Those 2-3 months I had really no control over my book and my business because I was a commissioned employee. I had no access to making sure the clients where steadily booked. Everything just paused. I didn’t like that. I worked so hard to build what I had and I had no control over how this was going to turn out. That was the moment where I knew it was my time to go. Even during a pandemic lol. I knew I had to take control of my own business I worked so hard to build. Once that Moment hits and you realize it’s all out of your hands, there is something terrifying about it. You could really come back with nothing. I all of the sudden did not accept someone in control of my money and business. When we opened back up the clients slowly trickled back in, I went to a lender and tried to buy a house like originally planned so I could move into my next perfect step of opening my own business. Well, the pandemic ruined all lending options for me for reasons I won’t get into but I took it as a sign from the universe that I was meant to branch out as a solo esthetician quicker than I had thought. I took all of the money I had saved and started building and planning. We opened the salon doors back up in may 2020 and I was gone Sept 21 2020. I endlessly sat at my dining room table every second I wasn’t working at the salon building my little baby empire. It was the biggest blessing for me. People as me all the time was, I scared? I was not scared if I was doing the right thing or if I was doing it right. I knew I was. I was just scared because I was jumping into something new. I was booked months out right off the bat and a year later I am more booked than I have ever been in the 5 years I was working for someone else and as cocky as it may sound …. I just knew I could do it better. Being an esthetician is such an intimate and personal career I believe. It’s all in how you personally connect to these clients and make them feel. The choices you get to make to use the best products you believe in for your clients, the space you create for them to feel comfortable, the connection you make when it’s just you and them cannot be replaced by a front desk. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
My biggest struggle is saying no. I have this constant feeling of needing to work all the time outside of my hours just because you never know what could happen or if another pandemic is going to hit. I was working myself sick in the beginning. Literally spun myself into an episode of vertigo for weeks and getting MRIs lol. I was overworking myself. It took me about a year but I can say I am comfortably steady. I don’t feel dead at the end of the day or week. I feel like I worked hard and achieved a lot without killing myself. 

Can you tell our readers more about what you do and what you think sets you apart from others?
My services include Facials, chemical peels, hydrodermabrasion, micro-needling, and radio frequency, lash extensions, lash lift and tints, microblading and powder brows, waxing, and brow tinting, body waxing. I really strive to accentuate one’s natural beauty. I really strive to make my clients feel comfortable in the space I am proving and the services they are getting. 

Do you have any advice for those just starting out?
Do not come straight out of school and open your own business. Work for someone and work for someone that you can learn from. It takes a solid 2 years to build a solid clientele. 2 years! It’s the first thing you should learn going into this. It takes a lot of dedication to learn to be the best esthetician you can be and to build the connections to give you a solid clientele. You will not make much money in the beginning. When I got out of school, I work at the salon for commission Which means if I didn’t have clients, I wasn’t making any money so I worked as a server when I wasn’t at the salon. I worked 7 days a week for 2 years. And when I was in school, I was working so I was in school or working 7 days a week for a year and a half before I worked at the salon. You have to pay your dues. I don’t regret any of it. It paid off x 10 but you have to put the work in. I have seen so so many new esthetician’s fail by going straight into opening their own space. Take the time to build and learn from someone, it’s how you will succeed in this industry. And one day If you decided to go out on your own and I hope you do, plan on working a lot more than you did when you worked for someone else. You are the esthetician, front desk, accountant, assistant, boss, etc.

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Image Credits:

Jess Phillips
Emily Markham

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