Today we’d like to introduce you to Eleftheria Karakatsina.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Hi, this is Eleftheria (Freedom, in Greek), a sociologist and a rescue dog mom, who was inspired to rejuvenate people’s bodies, minds, and souls through her custom Adaptogenic Loose Leaf Herbal Tea Blends made of Greek Superherbs.
I moved from Greece to Boston in 2020. Soon, I realized how much I missed Greece -both its nature and its produce that are so beneficial to our mental and physical health. That’s why, I decided to bring a part of Greece here, to the United States.
Greek Superherbs consists of 8 adaptogenic, 100% natural herbal tea blends that I handcrafted with the help of Harvard researchers.
After many studies on Greek medicinal herbs and their proven benefits I ended up with 8 signature herb combinations that are the most effective for several needs in our busy daily lives like sleep, stress, detox, immune support, focus, mood boost, digestion, and energy.
My brand is inspired by Greek nature, and through my custom herbal tea blends, I want to share my love for it and somehow pay tribute to this magnificent country that raised me.
It is really important to me to reach out to people like you, who both deeply care for their health and truly believe in supporting the purpose that promotes it as I do.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
With a quite small budget I had from savings, I ordered my first herbs – 18 in total from small Greek farmers that respect their land and love what they do.
Then I built my website, my brand, and my presence on social media, all for one single purpose – to promote Greek nature’s gifts and share them with people in the US. Running a business 100% by yourself is not easy -especially when you are not born in the USA- but it is very satisfying when you see the results. And by results, I mean people’s love for what you do.
There is a lot of paperwork to be done before you can establish your brand even if it’s only online like mine.
If I had to mention a struggle I’ve been through, is my effort to obtain a Woman-Owned Business Certificate, which I sadly realized I am not eligible for, even though I live in Boston, I pay my taxes, and I am the one and only owner of Greek Superherbs.
As you know, we’re big fans of Greek Superherbs. For our readers who might not be as familiar what can you tell them about the brand?
Why Greek Superherbs Our herbs are natural, wildcrafted, and handpicked from Mount Olympus, Crete, and Mount Othrys in Magnesia.
They are growing in perfect conditions because mother nature is on our side. Its rocky and dry soils work like a fertile womb for them. Then we handpick them, clean them carefully and let them dry in the shade at ambient temperature to preserve all their scent and flavor.
In other words, we bring the rich scents and traditional flavors of the Greek countryside to the US. And we do all these with agape (love) and merake (soul).
Ethically Sourced & Sustainable: I respect nature, animals, and all human beings. As long as I live, I will be trying to reduce my carbon footprint. That is why, I have chosen carefully when and how these herbs will be sourced, as well as their pouches and packages, which are 100% compostable, biodegradable, and recyclable.
Is there a quality that you most attribute to your success?
Ethos (integrity). Be true to nature, to yourself, and to others. People see how raw and natural my product is and they truly respect that.
Contact Info:
- Website: https://greeksuperherbs.com/
- Instagram: https://www.instagram.com/greeksuperherbs/
- Facebook: https://www.facebook.com/greeksuperherbsco
- Youtube: https://www.youtube.com/channel/UCbo37wQA4oV2M6kkrCl_Opw
