Today we’d like to introduce you to Lana Batishev.
Hi Lana, thanks for joining us today. We’d love for you to start by introducing yourself.
I started my career in the ICU, and it didn’t take long for me to see how devastating chronic disease can be once it spirals out of control. Day after day, I cared for people who were facing the end stage of conditions that could have looked very different if prevention and lifestyle support had been part of their story earlier. It honestly changed me. I realized I didn’t just want to help people survive crises—I wanted to help them avoid ever getting there.
That’s what led me into health coaching. For 18 years, I worked as a Habits of Health Coach with Optavia, helping thousands of people create structure, accountability, and sustainable lifestyle change. I fell in love with the transformation that happens when someone finally feels supported, understood, and capable.
When GLP-1 medications and newer anti-aging therapies like NAD+ started emerging, I felt that same spark all over again. The science was incredible, the outcomes were undeniable, and I could see how powerful these tools could be when paired with real coaching and behavior change.
So my husband and I built a virtual concierge weight loss and wellness clinic—combining medical excellence with high-touch lifestyle coaching. Our doctors focus on the medicine, and we focus on the habits, nutrition, mindset, and daily routines that make the results not only possible… but sustainable.
For me, it’s the perfect blend of everything I care about: evidence-based treatment plus human-centered coaching that helps people create health, not just chase weight loss. And seeing clients transform their lives—physically, emotionally, and energetically—feels like I’ve finally come full circle from those ICU days.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It wasn’t easy. The GLP-1 space changes daily—pricing shifts, availability issues, new guidelines, new competitors. We had to adapt fast, learn new systems, and stay grounded while everything around us moved quickly. Growing a business in a rapidly evolving landscape meant learning new skills constantly—digital marketing, telehealth systems, compliance, and even just figuring out how to collaborate with physicians in a way that honored both sides of the work.
Managing cash flow in a startup clinic is another challenge that doesn’t get talked about enough. Balancing growth with stability, reinvesting while still paying yourself, forecasting in an unpredictable environment—it’s one of those things you learn by doing, not reading.
And honestly, it’s still a daily challenge. Some days everything clicks; other days you’re solving ten problems before lunch. But what keeps us going is the mission.
As you know, we’re big fans of Suncoast Trim Clinic, LLC. For our readers who might not be as familiar what can you tell them about the brand?
We run a virtual concierge weight loss and wellness clinic that combines MD-led care with high-touch coaching to help clients not only lose weight, but transform their lifestyle for the long term. We specialize in GLP-1 medications, NAD+ therapy, and evidence-based wellness treatments, but what truly sets us apart is our focus on precision, support, and daily habit creation. Most clinics offer a prescription; we offer structure, accountability, and a human-centered approach that helps clients build routines that actually last. Brand-wise, I’m most proud that we’ve created a space where people feel guided, understood, and supported—not rushed. We’re here to help them make meaningful, lasting changes through a combination of smart medicine and sustainable lifestyle transformation.
Alright, so to wrap up, is there anything else you’d like to share with us?
We also want readers to know that our entire model is designed to fit real life—we’re fully virtual, flexible, and focused on meeting people where they are. Our coaching philosophy is rooted in compassion and progress, not perfection, helping clients understand their patterns and build small, repeatable wins that turn into long-term results. Our goal isn’t just to help someone lose weight but to guide them in maintaining it confidently through strong nutrition habits, strength training, and a smooth transition off GLP-1s when the time is right. At the core of our brand is a simple mission: to give people the education, tools, and high-touch support they’ve always deserved so they can rebuild their health in a way that feels sustainable, empowering, and deeply human.
Contact Info:
- Website: https://suncoasttrimclinic.com
- Instagram: @suncoasttrimclinic
- Facebook: https://www.facebook.com/profile.php?id=61554381767005
