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Meet Geneva Maresma of Geneva Maresma, Copywriter & Strategiest

Today we’d like to introduce you to Geneva Maresma.

Geneva, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve never been conventional… a conventional learner, a conventional worker, nor a conventional visionary. Give me lines, and I’ll color inside most of them. I grew up in a bicultural home shaped by Latin passion and Air Force values. My mother was a teacher. She loved the study of language and her career spanned everything from teaching GED to federal prison inmates to teaching college to translating books from English to Spanish. My immigrant mother forged a dream, and I watched her sometimes uphill and twisted path carry her to great heights professionally and personally. She passed away, when I was in college, but she left me with many pieces of herself. From her, I developed a mind which painted pictures in words and an appreciation for the art of communication. She also taught me to give my best to each day I’m blessed to wake up. Another piece of me was strongly shaped by my father’s love for science. As a little girl, I owned a microscope and three telescopes which I often took apart to try to understand the how behind magnification. I tracked hurricanes on coordinate maps each hurricane season. I lived for The Weather Channel.

As weird as it is, I used to love visiting the base hospital where I grew up for the hospital smell, order, excitement, and buzz of all I saw as people tapped science to provide care. Throw a word lover and a science nerd together and you might end up with a speech-language pathologist. I graduated from Old Dominion University with a B.S. in Speech-language Pathology and Audiology in 2000 and obtained my M.S. in Communication Sciences and Disorders in 2003. It took me a couple extra years than what I had planned to get to the end of my formal educational pursuits, but I never gave up. I had a vision to change the way therapy was delivered and a dream to open my own practice by age 30. I opened a therapy clinic in 2006 and quickly fell in love with entrepreneurship. Fifteen years later, the entrepreneurial path has had many ups and downs and twists and turns. Two car accidents between 2014-2015 limited the types of patients I could see due to physical injuries. I had to dig deeper to uncover the next road I was supposed to walk down. I believe in trusting the process- each path has led me exactly to the next place of growth to evolve myself and my business.

A few years ago, I married my love for communication and business and my background in behavioral science to start copywriting for small to mid-size businesses in the Tampa Bay market- a market I know well as a longstanding local entrepreneur. My writing clients now span the east coast of the US across many different industries to include real estate, education, and non-profits. I offer writing solutions for website copy; taglines and headlines; press releases; case studies; and blogs. I believe communication should be both creative and intelligently designed for connection and conversion of the curious into clients. I help my clients raise their brand voices to increase their value. Helping individuals and businesses attain their goals within their respective markets, especially after the roller coaster of last year, means I’m helping someone else’s dream flourish through the use of my gifts and talents. It doesn’t get much better than when we all win!

We all face challenges, but looking back would you describe it as a relatively smooth road?
I was pivoting, before it was a thing! I grew greatly in my first business, pediatric speech therapy practice, through the recession of 2008. I closed that office to transition to a mobile practice in 2011 and found success and renewed joy in my work by changing things up. In the same year, I decided to stop taking insurance and had to make a plan to transition to private pay only. I always enter big transitions with a success plan! I was hit by a drunk driver in 2014 and a red light runner in 2015, sustained several injuries, and through that trying time, I started writing for personal reasons and found the love of writing for businesses. Then, there was COVID. I was able to quickly transition my therapy business to telehealth and take my copywriting business to new heights and businesses had to rework their marketing goals and strategies.

Appreciate you sharing that. What should we know about Geneva Maresma, Copywriter & Strategiest?
I specialize in helping brands find their unique voices, tell their brand stories, and use their words to craft intelligently designed messages that make people think and feel. When people feel connected, they buy. Many business owners get stuck with half-done websites, blogs, and other writing projects for marketing, and I want them to know that every day those projects are incomplete, their message is not being heard, and they are losing sales. When I can move a project to done for busy entrepreneurs and they feel relief of stress and confidence to show off their new marketing, they always say they should have hired me earlier. They realize they would have saved themselves a lot of time, and that their lost time also came with a pricetag.

Do you have any memories from childhood that you can share with us?
Getting lost in a good mystery or science book. I could read for hours as a child, and my mind would come alive. Traveling to Panama to visit my grandparents and extended family.

Contact Info:

Image Credits
Tina Cardoso, Howie Mac Photography

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