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Meet Angela DiLeone of VIP PRO BEAUTY

Today we’d like to introduce you to Angela DiLeone.

Our story

VIP PRO BEAUTY was founded in 2020 by Angela DiLeone.

Angela has been in the beauty industry for over thirty years as a professional hair stylist and makeup artist. She has searched for years to find a universal product line that was perfect for every hair type and texture. Nothing on the market held up to her standards, so she decided to create the perfect hair care line for her clients. Angela understands her clients’ individual hair care needs, but ultimately, she knows that everyone yearns for vibrant and healthy hair.


We believe that each one of our clients is unique, but everyone has the same needs for healthy and vibrant hair. It’s no secret that hair needs biotin, keratin, aminos and botanicals to create moisture and vibrancy, without weighing it down.

Most importantly, everyone deserves to enjoy quality professional products minus all of the unnecessary chemicals parabens and sulfates that destroys the hair.

We wanted a professional line that you did not have to pay a visit to the local hair salon to get.

VIP PRO BEAUTY offered clients a wide range of hair products for every hair type, texture, color and style. The products are packed with three times the amount of biotin and botanical extracts, and aminos more than any other hair care products.

They are also free of sulfates and parabens, cruelty free, and vegan.


Angela always says that she is in the business of making people feel great. However, confidence comes from not only looking great on the outside, but feeling great on the inside too! Angela wanted a way to spark confidence and positivity in her clients, even when they are not in her chair.

Each VIP PRO BEAUTY product includes an affirmation. We believe that affirmations are powerful, and they can help us create the reality we want— whether that’s love, happiness, wealth, or GREAT HAIR!

Start your day off with one of our products and be reminded that you are HEALTHY, VIVACIOUS, BOLD, RENEWED, SLEEK, and STRONG!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Of course the Pandemic was no help. I actually was creating a skincare and makeup line and when the pandemic hit I had to rethink this. Nobody was wearing much makeup but I knew they still had to wash their hair.

No work.  Not allowed to work because of pandemic.

Less work because People are scared to come out in the beginning. Also less money because of no work.

We also had an issue finding a chemist during a pandemic and manufacturing a product during this pandemic was a huge problem as well.

We’ve been impressed with VIP PRO BEAUTY, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?

I have been specializing in Hair And Makeup for32 years in this business.I have specialization in many parts of the beauty world. Teaching, speaking, and experience. I believe that is what sets us apart from others. Experience is number one. Just loving people of all kinds is crucial. What’s is special about our product line from others is that our line was made to fulfill what hair needs to be healthy and vibrant. All hair textures are the same. The keratin structure needs to be fed. If not it is depleted which results in hair loss, damage, and thinning. With that being said all hair needs the same ingredients to be healthy full and vibrant.

You can’t possibly eat enough nutrients to fulfill this need. If you’re battling a health problem or hormone problem, pregnancy or sickness. You need these nutrients. It didn’t make sense to make a shampoo for thinning hair and make shampoo for curly hair. I made more sense to make a line to help create healthy vibrant hair. A huge problem is the growth. Everyone needs to keep their hair growing. What happens to grass when it stops growing? It turns color and dies. Same concept.

With making a product that has  11 amino acids, 13 botanicals extracts, and three times the amount of biotin than any other shampoo. It was a not easy. Then not adding sulfates and parabens to our formula it raises the cost. To top it off we wanted to be vegan and cruelty free. This became a high-end product. You can’t make this cheaply in the USA. Of course I could’ve gone overseas and charged everybody $10 a bottle. That was not what I wanted to do. I wanted to make sure you knew what was going in this product. The product is manufactured in California.  USA made!

In my free time I donate my time in cancer survivor groups and domestic violence survivor with nonprofits. I have a program called caring cuts. We do haircuts for homebound hospitalized and hospice patients. They can’t leave to go get a haircut. Sometimes with their last breath they ask for there hair to be taken care of.

This line is being looked at by some big box brands and I’m praying for agreement to carry nationwide. Our brand is based on beautiful hair and positivity. Our affirmations are my favorite part. Because I wanted to empower people in some way. Hair care that empowers you is our slogan.

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?

I honestly wish I would have had more people to help me through the business with advice. Social media was not a huge thing in the beginning of my career.  I talked to so many people helping them to open their businesses and business consultations through these years. I have opened over nine salons and spas. I have helped others open business and mentored new business owners. I do wish I would’ve created a line 30 years ago. Advice for those just starting is don’t listen to what others say about you having a bad idea. It’s not their vision. They will not see it the same. You not trying is less successful. If you have a dream run with it! Find someone in your field to ask questions and learn by. Lastly do what you ❤️ love and the money will follow.


  • Each product $37.99
  • 20 % off with a subscription

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