Today we’d like to introduce you to Amber Rose.
Hi Amber, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
The Journey that leads me to start Aro Chic Home Staging & Design really started in 2013 when I started renovating houses/condos to flip. I had always been into design and moved my room around constantly as a child. I would plan my newest layout and then sit on my floor with my back against the wall and push the furniture with my feet into place. My mom would come home and I’d immediately guide her to my room and make her close her eyes so she could see the end result.
I started doing this in elementary school and it quickly led to me painting, changing out my pillows and bedding, and being obsessed with decor magazines and high-end furniture. I guess you could say that my path was always destined for this.
After graduating USF with a degree in social work and a minor in anthropology I quickly decided that wasn’t the path for me. I loved helping people and I loved the idea of social work, but in practice, it was much different than college or any internship prepared me for.
At that time, I was staging the houses that I was renovating for fun because I knew the importance of showing buyers the vision of how they could function and design their own space. After many realtors telling me I had a talent for staging, and all of them wondering why I didn’t already have my own home staging business I started Aro Chic.
In December of 2015, I officially started the journey of being a business owner. I have now been in business for almost 6 years in December, and have grown substantially, what started as a home staging business with less than 10 stagings in my first year has grown into a design business as well.
interior design and styling have always been my main passions, and in 2017 I was asked to design my first kitchen for someone other than myself. That quickly started other people calling me for design work.
In 2018 I designed my first Airbnb and now we have designed over 20 in the last 2 years and are working on more right now.
I hired my first design assistant in February of 2020 right before COVID started because I realized that if I wanted to grow, I needed more help than just the guys I had moving furniture.
Bringing on a set of fresh eyes and someone whose passions aligned with mine was a blessing in disguise, even in COVID. By the end of 2020, we were so busy that I brought on an intern and eventually hired her to start in January of this year.
We are a small team, but mighty, especially when it comes to making clients happy.
My main goal in business is the happiness of my clients. I am here to make them really “feel” something in their spaces, and to make them love the end result as much as the vision they come to me with.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Owning your own business is never a smooth road. It’s often paved with pebbles and unknown territory, and anyone who says it’s easy isn’t doing it right or on their own. luckily, I have not experienced a ton of struggles so far or nothing out of the ordinary for a first-time business owner, and I’d love if the universe would allow me to continue down this path as long as possible. The housing market has really been on fire for the last 5 years and I have been so lucky that my business had been able to flourish in this time. I was definitely a little afraid last year about what COVID would mean for my business, but it actually made me busier than ever, which is quite a bittersweet situation considering what other small businesses went through and are still going through.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I own a Home Staging and Design firm in St. Petersburg, Florida. We specialize in home staging and design. I would say we are best known for our Airbnb designs where we try and create Instagram-worthy spaces to draw in vacationers to make our client’s properties pop among the others.
I am most proud of where my business has taken me. 5 almost 6 years ago I couldn’t have even envisioned where I am now. I am proud that my work ethic and my ability to work with clients and go above and beyond for them is something I still put first and my team puts first.
What sets us apart in home staging is our approach, which I am very proud of. Many home staging companies buy furniture in bulk and use the same approach and setups in every house. That works, but it doesn’t always speak to the buyer as much as the way we stage. Aro Chic stages homes based on the demographics of the area, style of the home, and a lot of thought goes into the potential buyers of the home. We use more personal touches, that is still alluring to many different buyers while creating character and feeling to the space instead of just using key furniture pieces needed and a few throw pillows and elements.
Do you have any memories from childhood that you can share with us?
My favorite childhood memory is hard to choose, there were so many that I hold dear to my heart. If I had to pick just one, I’d say that my favorite was the car ride back to Florida from North Carolina with my dad.
My dad picked me up from my grandma’s house in Bryson City, NC where my parents made me go every summer for a couple of weeks, and by the time he came to get me I was ready to go. I was homesick and I missed my parents, especially my dad, he was the cool one. My dad loved music and he played the guitar and I remember him introducing me to Conway Twitty on that ride. He had a Conway Twitty cassette tape (which I still have) and we listen to both sides over and over for hours and sang all the songs together till he decided he couldn’t listen to it one more time. It was a fun ride home with my favorite guy.
- Home staging ranges from $1,200-$5,000
- Website: www.arochicstaging.com
- Instagram: arochicstagingco