Today we’d like to introduce you to Maria Machado.
Hi Maria, thanks for joining us today. We’d love for you to start by introducing yourself.
I always loved to bake. Ever since I was 5 years old and had received my first easy bake oven, I was hooked. Then, I got exposed to my grandmother and my mom’s home-cooked Greek meals and desserts and I knew that I needed to be part of a world where I made people feel happy through delicious desserts. But when asked what I wanted to do when I grew up, professional baker/artist never ran through my head. So, I went on to study business marketing in college and upon graduation took on a career as a product manager at a Fortune 500 company. This was a very enriching experience as I got to sharpen not only my marketing skills but to also learn about accounting, logistics, and sales which were all a precursor to what was waiting for me in the next phase of my life. I continued to bake as a hobby, making my famous walnut baklava that I brought into the yearly company holiday potlucks and my coworkers were always encouraging me to start selling them. I wasn’t quite ready to do that at that point in my life, so that when on the back burner. Fast forward into several years later, after I got married and had kids, I decided to stay home with them while they were little and I dabbled once again with some of my old baking recipes. I was really fascinated with the work of some other professional bakers so I then decided to start taking professional training classes to take my baking to the next level. I also wanted to incorporate some of my family’s healthy practices and I learned how to make great-tasting gluten-free/dairy-free desserts. That’s when I decided that I was ready to start selling my desserts. I participated in local cupcake festivals and fairs to get my name out, but word of mouth has been my biggest success so far. Balancing the family, after school activities, the house, and myself has been a challenge, and there have been quite a few sleepless nights of staying up decorating cakes and cookies into the wee hours of the night, but when clients give me the artistic freedom to come up with a cake that they envision, and they finally pick it up, I get an inexplainable rush; their facial expression usually tells me that they just received something they didn’t expect… in a good way. And that is why I do what I do!
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
My biggest challenge is trying to find a balance with the family, myself, and the business.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I specialize in custom celebration and wedding cakes. My organization and attention to detail allow me to make visually aesthetically pleasing cakes.
Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?
While baking I love listening to “Baking it down with Sugar Cookie Marketing”. I also like using the “Foodie” app when taking pictures of my desserts, and Canva for creating marketing material.
- Email: firstname.lastname@example.org
- Website: mariaspetitesweets.com
- Instagram: @mariaspetitesweets
- Facebook: @MariasPetiteSweets