Today we’d like to introduce you to Star Breedlove.
Hi Star, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
BREEDLOVE. It’s the Brand for my companies as well as my name, Star Breedlove. I have an online women’s clothing boutique and a business consulting/management company. I’m Cuban American, born and raised in Miami, Florida; until I migrated to Central Florida where I currently reside.
How I started is not where I planned to end up. I started out majoring in Biology but switching to Health Service Administration (basically business) and ended with a career in Accounting and Data Analysis. I was corporate! The one thing that seemed to be consistent was the extra attention paid to how I put my clothes together. I always believed if you looked the part, you can be the part because you feel the part.
So, when the world stopped due to CoViD-19; change was needed. Even though I learned to love working with numbers, fashion was (and is) fun and had a stronger hold on my happiness at that time. I took the ideas once played with of having my own boutique, a Brick & Mortar, and making it my actuality within my means. I started online.
With that being said, that doesn’t describe the work behind the scenes. It’s nowhere as easy as it is to say, “let’s start an online boutique!” No one tells you that nobody wants to assist or guide you in the right direction. You have to become business-oriented and a researcher. Learn how to establish your business legally, not just in name. You know, when does the city, state, & government want their taxes & surcharges?
Once you are properly registered with the state. You are there! Officially a business! Okay, that’s one part. What else? All the other steps, that’s what else! Now you need vendors, customers, and an online presence. That’s exactly where all of your dilemmas stem. Vendors, after you find them, you have to filter through the good and bad via purchase. Oh, are you only using US vendors or international? You need customers but they don’t trust you if you don’t have an online presence. How do you gain your online presence without a customer base? Networking!
You have to basically give all that you would give to someone else’s company and receive a paycheck, you do that while pulling from your personal account. Just so we’re clear, that’s money coming out and not going into your account while you’re giving one hundred percent. You have to promote yourself, your business(es) as much as you are awake and active during your day.
With that being said, that’s how I ended up with an online boutique that’s bringing Miami vibes to Central Florida. Still working on a Brick and Mortar one day while maintaining other businesses and future projects while being a mother, wife, and so much more.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I don’t know if a smooth road exist when building a business. There’s no “How-To” guide so to speak. For me, if I asked someone doing the exact same thing that I was to point me in the right direction or I asked, “who do you use as a local embroiderer?” …they don’t know, or they never get back to you. Make you want to ask, so how are you doing it exactly?
Looking online confused me more, I found vendor list ranging from $29.99 to $589.99. Both offering the same benefits. So, researching became one of my best tools. I had to dive in with both feet, learning along the way. Networking was and is key, also utilizing my home team as a resource was beneficial. When I say home team, I mean the people I grew up within Washington Park, North Miami Beach. They came through for me.
Also, having an online business doesn’t mean that’s where all the work is done. You promote on IG but that’s not where the volume of your customer base is based. That’s a reality that had to be learned early.
Alright, so let’s switch gears a bit and talk business. What should we know?
My first business was a consulting company that offered business management and data analysis services as well as a list of other administrative duties. That business gave me the know-how and the tools needed to navigate through my research when establishing my online boutique.
What I’m known for varies among industries but across them all, I am business-oriented and diligent and whatever I pursue. It’s hard for me to put myself in one box or industry when I do well in multiple. I guess I would say I am a businesswoman first.
My online boutique is what’s popular for me. That shows a more fun and vibrant side of me, a more personable side. Administration and numbers aren’t that exciting to most.
What sets me apart is my perspective. I keep up with what’s current, just not every trend. Every trend isn’t for every woman. I’m inspired by Rihanna. She created a brand that’s inclusive to all and I want that. I want that for my customers. I love learning and am ever-evolving and I’m okay with changing my mind. As I grow, my company will too.
I’m proud of my ability to establish my brand at all, but especially during CoViD. To even have this opportunity to discuss my brand is huge. So, I am proud of all that I have established thus far, and what’s to come.
BREEDLOVE is an online women’s clothing boutique. We will be expanding to men and kids in the near future.
BREEDLOVE is not only an online boutique but a company that supports the community. Two organizations that we work with whenever possible but donate to regularly are PACE Centers for Girls and the Covenant House.
Currently, Covenant House is hosting a Sleep Out Night (give up your bed for one night) in November and have many fundraisers open. BREEDLOVE. also have a fundraising page open during this time on the Covenant House Florida website.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
In 5-10 years, I see the fashion industry becoming more abstract and futuristic. A designer’s playground. The creative process is losing boundaries as the season’s past. The blends of yesterday and tomorrow are making their stamp on fashion.
One thing is for sure, we will have more unisex pieces. The days of men sections on one floor and the women’s section on the next are done. You can’t shop for women’s underwear without seeing men’s (all-inclusive remember).
- Email: firstname.lastname@example.org
- Website: starbreedlove.com
- Instagram: https://www.instagram.com/starbreedlove/
- Facebook: https://www.facebook.com/starbreedlovefashion
- Other: Breedlove.world