Today we’d like to introduce you to Rick Geisz.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
After a successful 25-year career in the field of purchasing, I simply wasn’t happy with what I was doing anymore. I needed a change. The big question was “what next?”
One day while sitting on my balcony in the hot Florida sun, and sipping on my stainless-steel water bottle, I started thinking of all the things I would change about the water bottle if I could. The first this was price. It never made sense to me why a premium quality water bottle cost upwards of $40-$50. After working in manufacturing industries for 25 years, and knowing the cost of materials and production processes, I knew they didn’t need to cost so much. I also never liked the texture of the bottles…how they felt to hold in your hand. Here I am paying $45 for a “premium” stainless steel water bottle, yet it feels like cheap, slippery plastic.
With that, a lightbulb went off in my head. Why not manufacture your own?! Armed with a degree in Package Engineering, and a strong background in manufacturing and product development, I set out create a water bottle that equals the quality and performance of what’s on the market today, but with a lower price and a surface finish that feels high end or “Luxe.” With that Luxe Hydration was born.
For the next several months I worked night and day to locate manufacturers, cost-out various products, prototype different painting methods, and develop a business plan. Within 6 months our 17oz Water Bottle was in production and for sale.
From there I continued to develop more products. It’s been roughly 3 years now and we have over 40 SKU’s including 12oz Stemless Wine Cups, 17oz Water Bottles, 20oz Tumblers, 22oz Sport Bottles, and various accessories. Our products cost between $7 -$30. Luxe Hydration products are available on our website (LuxeHydration.com), Amazon, and at over 40 retail stores in the U.S. and Canada.
I’m thrilled to have developed what I believe is the perfect combination of quality, durability, look, and feel! Our water bottles and tumblers are constructed from premium-grade materials and have a specially formulated surface finish that mimics the feeling of soft leather, durable enough to withstand life’s daily adventures. Our mission is to provide premium quality, sustainable alternatives to single-use plastic bottles and cups that are affordable, look great, and feel great to hold in your hand.
Luxury feel without the luxury price!
We’re not just another “water bottle company” either. We care deeply for the environment and donate a portion of every sale to support ocean cleanup!
We all face challenges, but looking back would you describe it as a relatively smooth road?
In business, especially manufacturing, there’s no such thing as a “smooth road.” The key is to not let the inevitable pitfalls deter you from your end goal. I actually encountered some big challenges from the get-go. The first set of prototypes I received had more wrong with them than correct. They were terrible! It would have been easy to throw in the towel at that point, but I chose to focus on the positive and to work hard to resolve the issues. It took several more rounds of prototypes before I had production-intent product, I was happy with.
Other challenges have been rising raw material and logistics prices. Thankfully I’ve been able to offset those increases by lowering costs in other areas, so my margins haven’t been affected.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Luxe Hydration offers premium quality, affordable alternatives to single-use plastics. Our packaging is made from 100% recycled material and we donate a portion of every sale to support ocean cleanup. Our water bottles and tumblers come with a unique soft-touch surface finish that feels great to hold in your hand and is durable enough for life’s daily adventures.
What matters most to you? Why?
The environmental impact of single-use plastic bottles is staggering. Our mission from day one has been to offer affordable, sustainable alternatives.
Most people don’t know just how damaging single-use plastics can be:
* It takes 17 million barrels of oil to make one year’s supply of bottled water
* Bottling water releases 2.5 million tons of carbon dioxide into the atmosphere every year
* 67 million water bottles are thrown away each day
* Only 10 percent of plastic bottles are recycled
* Plastic waste washes into oceans killing 1.1 million marine creatures annually
* 38 billion plastic water bottles end up in U.S. landfills each year
* It can take 450 years or more for a plastic bottle to decompose
* One reusable water bottle can save an average of 156 plastic bottles per year
- Water Bottles: $25 – $30
- Tumblers: $19 – $30
- Telescopic Metal Straws: $8.50
- Email: firstname.lastname@example.org
- Website: www.LuxeHydration.com
- Instagram: www.instagram.com/luxehydration