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Inspiring Conversations with Andrease Crosby of Curves and Curls and MCC Entertainment

Today we’d like to introduce you to Andrease Crosby. 

Andrease, we appreciate you taking the time to share your story with us today. Where does your story begin?
Hi, my name is Andrease Crosby and I am the owner of Curves and Curls and MCC Entertainment. The haircare and entertainment business has always been a part of my life. I grew up in a small town with my mother and stepmother being two of the top hairstylist in the area. Even as a child I remember my mother having me in her shop after school and on the weekends helping her with small tasks such as booking hair appointments and answering the phone, which eventually lead to me helping with shampooing her clients and preparing her station for upcoming services. As far as the entertainment side. The same two women my mother and stepmother both had influence in our area. My mother owned her own limousine service and my stepmother owned a number of clubs and hosted parties with a number of celebrities. I can honestly say that I did not know that I would be following so closely in their footsteps but after trying my hand in different careers I decided that this is really what I was meant to do. I started Curves and Curls in my tiny apartment kitchen about 6 years ago because I myself started my transition from relaxed hair to my natural curls and could not find any products in stores that were designed for my hair texture. After years of research and trial and error Curves and Curls has grown from two products to almost a dozen products including skincare and a men’s line. MCC Entertainment on the other hand was something I dove into headfirst back in 2019. I started hosting parties with one of my close friends Steve of Wett Wett Promotions and from there I found a love for the nightlife. Through the pandemic, I faced a few difficulties with clubs being closed but I did not let that discourage me. I found a way to market not only myself but the local artists and MCC Entertainment surprisingly grew. MCC Entertainment allows me to not only manage talents it is my platform to provide everything from marketing all the way down to security for others looking to have events. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
To say this has been a smooth road would be false. I have made a few wrong turns and hit a few roadblocks in the process. Learning marketing through the pandemic has definitely been the biggest one, how do I reach people without doing pop-up shops? How do I keep my business including my hair salon going without customers? I would ask myself these questions day in and day out. I ended up meeting Jason Howard of M37 Management. He helped me navigate through marketing, guided me through so many obstacles, and taught me how to reach more potential customers using my social media platforms. 

We’ve been impressed with Curves and Curls and MCC Entertainment, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Curves and Curls Slogan is Natural Products for a Natural Beauty. I chose this because I want every person to feel like their natural state should always be cared for first! My hair and skincare line has pushed me to start doing education on how to care for and treat natural hair and care for your skin. Using what I learned over the years caring for my own afro. I now operate my own shop in Lake Alfred Florida gifted to me by my mother as she is now in retirement. I offer treatment and styling services for everything from afros to locs using only Curves and Curls products. I have a “Fall Asleep Guarantee” My services are never painful and most of my clientele come to my shop because they find my services to be so relaxing that they plan to fall asleep in my chair. 

MCC Entertainment is still a growing brand. I currently offer artist and talent management, hosting, creating promotions and marketing (ads and flyer designs), artists performances, and a number of other services. MCC Entertainment is also how I manage my own modeling career. So, I use those same strategies I have learned to get my own career going to help with the talents I manage. 

What sets me apart from other companies is I always put my clients and customers first. I will never offer a service I know won’t benefit my client and that applies to Curves and Curls and MCC Entertainment. 

How do you think about happiness?
Waking up knowing that I get to do the two things I love every day. Because of Curves and Curls and MCC Entertainment, I have gotten to meet so many amazing people and travel to places I could only dream of. I never thought that I would be here and that alone makes me smile. I only wish I would have started sooner. 

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KingSnookk
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