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Inspiring Conversations with Diane Kutz of Modern Concept Media

Today we’d like to introduce you to Diane Kutz.

Hi Diane, so excited to have you with us today. What can you tell us about your story?
I was working in the school system and was laid off in 2009. Not knowing what I wanted to do, other than I knew I did not want to work for someone else, I took a workshop to help “discover my passion” and found that I had a passion for being an actress which I thought was hysterical because I am not one to be in the spot light. I kind of shrugged it off until I got a flyer in the mail a week or two later that was offering a voice over class at the local college. I went to the class and discovered that yep, I can be an actress and not have to be in the spot light, I can stay in my little room, act like a fool and no one has to see me.

A few years later, I came across additional education in video production and learned how to create and edit video content on mobile devices. I found this to be very fascinating and such an opportunity to be able to help business owners create great content for their websites and social media at a very reasonable rate so I decided to add it to my business offerings. I now also teach businesses how to shoot and edit for themselves. I would not be where I am today without the support of my family of course but two people in particular, my mentors Tracie Thompson and Liz M Lopez. These two women have encouraged me and have told me off many cliffs. I cannot thank them enough for not giving up on me and I encourage everyone to find that mentor or coach that believes in them and will not give up on them.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No it has not. I got into voice over at a time when in person auditions where still a thing. Being new I was look for any advice or help that I could find to point me in the right direction basically I was looking for a mentor. Because in person auditions where the way to get gigs nobody was open to sharing information, they didn’t want you to know about the auditions because you are the competition. As things moved on line it got a bit easier to find auditions. For video, No! When starting it was hard to convince someone that your “camera phone” was just as good to create content as a larger studio camera was. After everyone started using them the struggle then became, why hire me, they can do it themselves Yes, everyone can shoot a video. But can they shoot and edit, do they know how to get great audio and lighting and be able to tell the story that needs to be told? Are they able hold the viewers’ attention long enough to get the message that they want to convey out? Everyone can paint but not everyone is an artist.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I help businesses continue to build on their brand long after they have created their logos, business cards and flyers. I help them create visual content that helps them connect with their target audience through video and audio content. I help them build their credibility in the online space using video whether for websites, social media or building a YouTube channel and becoming an influencer in their industry. I teach groups or individuals how to create video content. How to shoot, edit, capture great sound, lighting and how to tell a story in a quick manner visually. I facilitate a YouTube Support group and have for the past two years. We meet once a month and talk about any struggles that the creators may have, we brainstorm content ideas and we give great feedback on each other’s videos. The group is open to anyone interested in starting a channel to those who may have a huge following and are just stuck and want support. What I think sets me apart from others is that I don’t have any secrets. If people want to know how to do what I do, I will teach them how they can do it for themselves. Business owners are the people in their business every day and I feel that they should know how to do some basic shooting and editing so they can capture the moments that they may not be able to recreate, like that excited customer or client they just helped and wants to give them a testimonial. If they are going to capture those moments why not make the videos look great instead of some crapy vertical video that you can’t hear? I have done a lot of cool projects and have helped a lot of business owners. but I think the thing I am most proud of right now is helping my daughter build her business and her YouTube channel. She doesn’t have a huge following at this moment but she is helping young people all over the country who want to become a better babysitter, do just that. What I think I want people to know is that I am honest. If I am not able to help you I will tell you and then point you to someone who can help you. If I quote you a price and it has not taken me as long as I thought it would, I will charge you accordingly. I am a hardworking individual who will work until you are satisfied with the final outcome. This is not just for video but for voice projects too.

What were you like growing up?
I grew up in Northern Ohio, about 30 minute east of Cleveland in a small town called Mentor, on Lake Erie. I was more on the quiet side and slowly came out of my shell after I graduated high school. I had a handful of good friends and we are still friends today. We went to church on Sundays and my mom made sure we had dinner together as a family as much as we could. My dad owned an automotive shop in town and was very well liked and appreciated for his honesty with his customers. I worked for him for a couple of years doing accounts receivable. I liked working for my dad but did not like the job I was given. After high school and before working for my dad, I work in a small coffee shop where I learned who I did not want to be. When I was in high school, I was on the path of becoming a kindergarten teacher and in my senior year while working in a classroom decided that I didn’t like children that much. Best decision I ever made, was to not continue on that path. I have three beautiful daughters who amaze me with their strength, tenacity and strong will. I ask myself every day, how did I get so lucky to be their mom.

Contact Info:

Image Credits:
Headshot: Valerie Bogle-Flourish Photography

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