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Hidden Gems: Meet Kayla Watkins

Today we’d like to introduce you to Kayla Watkins.

Hi Kayla, so excited to have you with us today. What can you tell us about your story?
I don’t think there’s really a direct path to get into Pinterest marketing… at least there wasn’t in 2018 when I started my business, so my story is one with many slight pivots.

I always wanted to be in the fashion magazine industry. In college, I studied journalism because it seemed like the right thing to do for my future in magazines. I interned for a few publications in Orlando and then moved to New York City to intern and work at a few more.

After working for a couple of major fashion magazines, I decided the industry wasn’t for me and began working in social media marketing instead. All along, I had been building a lifestyle blog on the side and was organically promoting that content on Pinterest.

I loved the platform as a user and used it to share what I was writing about. I noticed that I was getting a lot of traffic from Pinterest and found that several of my colleagues had no clue what a big asset the platform could be to their website or how to use it for their business.

When my family and I left New York to move back to Tampa, I decided I wanted to work for myself and had a few blogger friends ask for Pinterest help since they had heard me rave about my results. They knew I had the time, so I dove right into honing my Pinterest marketing skills and learning everything I could.

Since then my business has grown mainly through referrals and Instagram. I have a small team, and we work with bloggers to make Pinterest their #1 traffic driver so they can have a greater impact and grow their business.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There is nothing smooth about entrepreneurship. Just when I think I have it figured out, a curveball appears (either in my personal life or in business) that makes me feel like I’m right back at the messy beginning.

My most recent struggle was finding a way to take a 6-month maternity leave. With my first child, I took 2 weeks off and was incredibly overwhelmed. I knew that with my twins (that were born in February), I did not want to do that.

I began planning almost as soon as I became pregnant on how I could hire, train and support my team while I took a significant amount of time off. It was a frightening leap for me, but I’m on month 4 of working less than 8 hours/week and raising 3 babies under 3, and I’m so grateful I pushed through those obstacles.

We’ve been impressed with Kayla Watkins LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Kayla Watkins LLC is a tiny, but mighty Pinterest marketing agency for bloggers. We help bloggers reach their ideal readers on Pinterest so that they can grow their community and income.

My experience in the blogging and fashion industries is really what sets us apart. We know both what a blogger’s goals are and how to reach them with Pinterest. We also understand the content they write and can properly promote them with the right search terms… which is pretty imperative since Pinterest is more search engine than social media.

I’m really proud of how we can take this off the plate of bloggers, who already wear 1 million hats. We know how to translate brands and showcase content in a way that doesn’t require the blogger to constantly need to supervise or direct.

They can hand over their Pinterest marketing and know we will take it off their plate and bring in results, giving them the opportunity to focus on their zone of genius: content creation.

Another thing I’m proud of is that we also offer clients the ability to get trend forecasting and custom content ideas… it’s a creative way to use Pinterest strategically as a blogger.

Any big plans?
Honestly, I don’t know.

I love what I’m doing right now and just want to keep tweaking it so that it serves my clients better and better. One of my favorite parts of owning my own business is that I can pivot and play as much or as little as I want.

I can’t wait to see what that might look like in the future.

Contact Info:

Image Credits
Karin Maria Photography

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