Today we’d like to introduce you to Karen Cerboni.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
When my daughter got engaged in 2016, it was exactly what I needed to launch my wedding planning business. You could say she was my first client. Her engagement included everything from planning the engagement party, bridal shower, bachelorette weekend, rehearsal dinner, wedding and farewell brunch. After that, I was asked to plan some of her girlfriends’ weddings and some of my friends reached out for help planning their daughters’ weddings.
By 2019, I was planning enough weddings just by word or mouth I decided to become official with the launch of EventFull Weddings. I started putting myself out there with the creation of my website and social media accounts. I was focused on growth for 2020 and things were looking good until the pandemic hit and all weddings were canceled or postponed. After rescheduling everything, I decided to spend the year focused on building relationships, continued education, advertising and styled shoots to keep EventFull Weddings relevant and in the forefront on social media. 2021 has exceeded my expectations, having met my yearly goal in the first quarter and the rest of 2021 is looking great! I’m grateful for how far we’ve come.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I wouldn’t call it a smooth road when you get hit with a global pandemic right when you decide to focus on growth. It has however been a year of personal growth that I’m thankful for. Trying to establish relationships while stuck at home and continue booking clients when nobody knew when weddings would take place again were my biggest struggles I faced since starting EventFull Weddings.
We’ve been impressed with EventFull Weddings, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
EventFull Weddings is a boutique wedding planning service founded on a passion for celebrations, creativity and entertaining. We specialize in weddings and wedding-related events only and offer clients a range of services from full planning to day-of coordination and everything in between.
I think what sets EventFull Weddings apart from the rest is the amount of time we devote to our clients. A lot of companies throw the “boutique” word around because it sounds fancy. EFW, however is founded on the principles of the word. We target a small market of clients who are looking for a very personal, customized and luxury experience. We are focused more on quality than quantity.
What matters most to you? Why?
What matters most to me is having my clients look back at their wedding planning experience with positive memories. I’ve always felt that the planning process should be as much fun as the event itself. I want my clients to enjoy the journey and when it’s all over, be fully satisfied with the decisions they made along the way.
- Day of Coordination starting at $1500.00
- Partial Planning starting at $3000.00
- Full Planning starting at $4000.00
- Email: email@example.com
- Website: www.eventfullweddings.com
- Instagram: https://www.instagram.com/eventfullweddings/
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