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Hidden Gems: Meet Alexus Nolan of The Juice Box Company

Today we’d like to introduce you to Alexus Nolan. 

Hi Alexus, please kick things off for us with an introduction to yourself and your story.
The Juice Box Company, like most businesses, was an idea that was birthed out of a personal need. As someone who loves to travel and get dressed up for almost every event up, I found myself becoming a huge contributor to society’s growing problem of fashion waste. 

Attracted by the lure of achieving a quick trendy look from popular fast fashion brands, I was beginning to lose count of how many outfits I had only worn once. It really hit me toward the end of 2017, when I was cleaning my closet out just before the new year, and at least three of the contractor’s sized bags that I had set to donate were full of new clothes I had only worn once. I needed a more cost-effective way to express myself through fashion. 

Although the fast fashion industry is notorious for providing less expensive garments, it has also been noted to produce detrimental effects on the environment. So, toward the beginning of 2018, I started brainstorming ways that I could keep my wardrobe fresh without killing the planet, or my pockets…and on July 24, 2018, The Juice Box Co. was born. 

We all face challenges, but looking back would you describe it as a relatively smooth road?
Absolutely not. As glamorous as being your own boss can seem, there are a lot of less glamorous aspects to the role. I think the biggest, and most consistent struggle in the beginning stages has been striking a balance between work and life. As we continue to expand over the years, and as I have grown in experience, that balance has become easier. I consider that a normal growing pain for new business owners. However, there are some struggles you just could not predict. For example, we shot a festival-themed promotion for Spring/Summer in February of 2020, and within a few weeks, most of the world began quarantine due to COVID-19. I don’t think we ever got to use that content. 

Appreciate you sharing that. What should we know about The Juice Box Company?
The Juice Box Co. is a 100% online-based, accessories-focused fashion brand, curated with fashion lovers in mind. We pride ourselves on providing thoughtfully selected, affordable, quality pieces in our subscription boxes each month. 

While accessories can be afterthought of an ensemble, for some, fashion aficionados understand that accessories can not only make or break your outfit but completely transform it altogether. At The Juice Box Co., we believe that well-placed accessories can extend the life of your wardrobe, by helping you create dynamic looks with clothes that you can wear again and again. 

The Juice is symbolic of power, influence, and attractiveness exuded through confidence. Contrary to common confusion, we do not sell juice. We are just here to complement your flavor. 

How do you think about luck?
I’m not someone who believes in luck. Personally, I believe that everything happens for a reason and that our individual journeys reveal such reasons through the lessons we gain in our experience. I take everything, good or bad as a learning opportunity in life, and definitely in my business as well. 

However, if I could pinpoint any one thing as an unsavory experience, I would say that COVID-19 was genuinely… some really bad luck. As a fashion brand, I could not have imagined that a global health crisis would upend everything, down to my marketing. But you live and you learn right? 

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