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Exploring Life & Business with Maddie Blake and Ashlea O’Connor of Baked in the Burg

Today we’d like to introduce you to Maddie Blake and Ashlea O’Connor. 

Hi Maddie and Ashlea, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Baked in the Burg started in 2021 when Burg Cookie Company and Maddie’s Cakes combined. Burg Cookie Co started buying brownies wholesale from Maddie’s Cakes and soon shared a retail space. They quickly outgrew that space and Baked in the Burg was formed! 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It was actually such a smooth process! We lucked out and found a second-generation restaurant and turned it into a bakery. It took us about six weeks to get us up and running which is unheard of in this industry. 

As you know, we’re big fans of Baked in the Burg. For our readers who might not be as familiar what can you tell them about the brand?
Baked in the Burg is a local bakery that bakes deep dish cookies, blondies, brownies, coffee cakes and other delicious pastries. We also carry many of “the Burg’s” favorite local goodies in our bakery such as Burg Cookie Company, Maddie’s Cakes, Cassis Bakery, Pete’s Bagels, Pineapple Espresso and Blush Tea & Coffee. We are a bakery created by locals, for locals. 

Our claim to fame is our deep-dish cookies that come in a huge variety of flavors. They set us apart from other bakeries because they’re deep dish! Where else can you find those around town? 

We are most proud of the local feel we have created. Baked in the Burg carries numerous items from other local businesses like t-shirts, crafts, lunch items, etc. Every brand we carry is a local brand. 

We want your readers to know this is their new neighborhood coffee shop. Our brand exemplifies what it means to live and work in St Pete. being that our owners are native to the area. We work with our customers on their special orders to give them exactly what they want each and every time while taking care of their day to day needs as well. 

We all have a different way of looking at and defining success. How do you define success?
We define success by knowing our regulars and meeting new visitors who found out about us by word of mouth. 


  • Large Deep Dish Cookie $6
  • Mini Deep Dish Cookie $3
  • Custom Cakes Pricing Varies upon consultation

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Baked in the Burg

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