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Exploring Life & Business with Alicia Tran of AD | Atelier + Design

Today we’d like to introduce you to Alicia Tran. 

Hi Alicia, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started my career as an artist, having my first exhibitions in high school. In college I became a gallery owner, initially showing my work, then curating exhibitions for progressive artists to internationally known artists. This led to a position at a contemporary art museum, serving as the assistant director, to managing and consulting for contemporary and western art galleries, art-brokering, and designing commercial and residential spaces. In 2017 I founded Ipseity Art Design, an art consulting and art brokering firm, curating for Boutique Hotels, Restaurants, and private collectors. After working with Interior Design firms for nearly a decade, I opened AD | Atelier + Design in Sarasota and Tampa, where my husband Dieu Tran and I design commercial and residential spaces with an emphasis on art and architecture. 

We all face challenges, but looking back would you describe it as a relatively smooth road?
It’s been smooth, despite the unique time we live in. 

As you know, we’re big fans of AD | Atelier + Design. For our readers who might not be as familiar what can you tell them about the brand?
We’re a responsible luxury, commercial, and residential design studio without intimidating luxury prices. Because we use the best design technology, state-of-the-art design techniques, and have 17 years of experience, we’re efficient, elevated, and software savvy. We balance functionality with how a space makes you feel. We like to emphasize a contemporary and modern aesthetic while still respecting character. Our designers emphasize a Biophilic perspective to increase occupant connectivity to the natural environment through the use of direct nature, indirect nature, and space and place conditions. 

Any advice for finding a mentor or networking in general?
My advice, if you love something, study it to the farthest extent of your ability. Once you’ve mastered the history and techniques, start developing your own voice, inventing a new way of looking at your craft. Constantly push the envelope, try new things, and don’t be afraid to fail. 

I didn’t have a mentor personally. But I did surround myself with other high-level professionals and developed high expectations of my work because of it. 

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