Today we’d like to introduce you to Errica Snelling.
Hi Errica, please kick things off for us with an introduction to yourself and your story.
I’ve always been a writer — even when I didn’t necessarily recognize it. From writing scripts for church talent shows to choosing creative writing assignments in school, it came naturally to me.
In part, I would say I inherited the skill from my late father who would write poetry and spoke very eloquently. He was a stickler on using the exact word you needed for a situation (once we said we were “famished,” which to him was too intense for our everyday hunger and should have been saved for those struggling with food poverty.)
I got into writing professionally also by accident — English just seemed like the easiest major after dropping nursing. But I thrived and found out I loved it. I’ve always been a talker, so it was a natural fit. I decided to start my blog because I was starting to feel unfulfilled writing for other people, taking their thoughts and ideas and putting them out into the world. What about my own?
So, I started erricawrites.com at the beginning of 2021 and started sharing information/hacks/etc. that I thought could help other people or that friends had reached out to me about. I share mainly about things I do — brunch, happy hours, thrifting, and random activities I’ve started taking a liking to (tennis, roller-skating, spin class, etc.). Essentially, I want to just be that person that encourages people to try new things, wear what makes them feel good, and just be the most confident, loved version of themselves by showing it through my own life.
Through friends and connections, I’ve gotten so many images for my brand (andrece harding photography, remember wynn florida, ariel amir photography, and so many more). So that’s definitely been a major help as I’m trying to establish myself and find my confidence behind the camera.
But I definitely wouldn’t be where I am without my mom’s encouragement. Everyone needs someone they can lean on and who tells them they can do it — and she is that for me. She’s shot some of my photos and we even made a pretty great reel for Mother’s Day.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
I think, like a lot of people, I struggle with imposter syndrome. It feels like… who am I to offer advice or insight when I’m not an expert on the matter. I’ve also struggled with that as a professional writer — not charging my worth or believing I’m deserving of opportunities.
Of course, there’s also that feeling that you’re screaming into the void and your own self-doubt. But I really think everyone deals with that.
The biggest struggle I face is burnout, though. Because I’m a professional and freelance writer on top of blogging, my brain gets pretty tired. So, I haven’t been able to keep a consistent schedule with my personal blog, and it’s definitely taken a toll on how I feel about my work in general. But I do try to extend myself grace during these periods.
Otherwise, I would say it’s been a pretty smooth road for me, especially because I find it hard to remember the little nuances that have happened along the way. Usually, I just take things in stride, find the solution, and try to keep going.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a professional writer as well. I mainly focus on business-to-consumer communications via blogs, emails/newsletters, social captions, etc. in a lot of different niches, from chiropractic and eye care to hair care.
I’d say I’m most proud of work I’ve done in the past with Salon Brazyl, a Tampa salon. When I started working with them, the site was getting almost 0 organic traffic. I went in, laid some SEO framework I’d picked up from my FT position, and started blogging about topics people were searching. Within a few months, she was getting hundreds of visits a week. Of course, it tapered off a bit. But I took another look during quarantine and readership had SKYROCKETED to about 1,000 visitors a week. Everyone was home and trying to care for their hair.
But it was just really fascinating and exciting that I could help this small business start ranking on the first page on Google and actually getting clicks.
I think that’s something that sets me apart. I’m always willing to take a chance. I didn’t know 100% what I was doing with her SEO strategy, but I took what I knew and it really paid off.
What do you like and dislike about the city?
I love that Tampa is filled with so many small businesses. And I love the way all those businesses seem to connect and interact, with bloggers, customers, etc. Special shoutout to the CRG, my little favorite conglomerate. I think if any city represented a bright sunny day, it would be Tampa. There’s always something going on or a new place to try/explore. It really has its own culture that you don’t get to find many places. It’s always baffling to me when I look up how many people live here because it feels like you’re 3 degrees of separation from anyone you see on the street. Tampa just gives small-town vibes in a big city.
What do I like least? Hmm, probably the traffic. I came to Tampa a little over 13 years ago, and it wasn’t nearly as busy as it is now. It almost feels like you can’t go anywhere without “stop-and-go” traffic, even if it’s 2 in the afternoon. But I think that’s also part of the beauty of it. I’ve gotten to watch this huge transformation right before my eyes. New businesses, bars, attractions, sports team notoriety, etc. popping up left and right. I’ve gotten to see Tampa burgeon into this metropolitan city — and that’s pretty cool.
- Email: firstname.lastname@example.org
- Website: erricawrites.com
- Instagram: https://www.instagram.com/errica_writes/