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Conversations with Jumaane Palmer

Today we’d like to introduce you to Jumaane Palmer.

Hi Jumaane, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Well like a lot of people, I went to college to get my education. I graduated with a degree in mechanical engineering and ventured off into the corporate world.

It all started when I moved to Virginia to accept a job with a Fortune 500 manufacturing company. I worked as an applications engineer so I solved complex problems all day to help the sales team offer the right products to their customers. Customers included Boeing and other well-known companies.

The job paid well but then I found out how much the B2B sales team was making as a result of just building relationships and selling the products that I was recommending for them and I thought, well I can do that.

Unlike most engineers, I’m an extrovert and love meeting and talking to people so to make a long story short, I later went into field sales to do the same thing. Now field sales was even better especially with flexibility and managing your own schedule.

But after a few years of that, I wanted a change of scenery and so I left the position and moved to Atlanta in 2011. And once I got to Atlanta, I realized that my success in sales was due to my ability to sell myself to the customer which increased trust and loyalty which led to making sales. So I told myself if I can sell for someone else, then surely I can sell myself for my own benefit.

That day, I started my own personal training business. Why? Well-being that I was a personal trainer in college and being fit was something I have always been passionate about,

I figured this would be the easiest most authentic business to start. And after working part-time for local gyms and building a reputation for myself, in two years I was able to build up enough clientele to stop working for a gym and just work for myself. Fast forward a year, I was able to open a small studio and was featured on CNN for my specialty in training cancer patients. And a year and a half later, I opened up a 2100 sq. ft training facility.

And I’ve been an entrepreneur since. I later decided to switch gears a little and venture into the golf space because I do love the game. So I picked up and moved to a Orlando in 2019 to train golf athletes.

However, due to the pandemic, starting in 2020, I knew I had to create some other streams of revenue. I decided to train online but I also decided to get into the credit card processing industry.

Now I’m actually running that business full time while training golfers part-time. In addition, I’ll be launching my golf and lifestyle apparel brand in 2023, all while preparing to compete on some mini golf tours because in my mind, I can be that good, lol.

Entrepreneurship changed my mindset and how I view success. I love the freedom and the ability to make as much or as little money as you desire. Now the goal is to scale my businesses by employing others so that I can provide a lifestyle for my family that I was never able to have.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Definitely not a smooth road. Lots of downs and also some ups but I love the challenge, as well as the risk and the reward that comes from entrepreneurship. I think it teaches you the importance of believing in yourself and gives you more confidence to continue your path once you’ve accomplished some form of success. Because now you know that you can do it.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
So I have always been known as an engineer turned personal trainer and now I’m known in the golf world as a golf trainer. But being that a lot of business deals happen on the golf course, I purposely work part-time at a golf course.

Not for the money but for the visibility. Yes, it allows me to get more golf clients but the main thing it affords me is the introduction to a variety of business owners from all walks of life. And being in the credit card processing space, my target customers are business owners. So I get to kill two birds with one stone.

Having said all of this, I would say that I’m most proud of the fact I was able to walk away from corporate America cold turkey and build a successful business in a different state and now I’m doing it again in Florida. What sets me apart from others is my drive and will to succeed regardless of the effort it will take.

And I have no doubt that I will grown my businesses into multimillion dollar companies.

If you had to, what characteristic of yours would you give the most credit to?
My ability to build relationships and my drive to always be learning is the key to my success. The more you know, the more money you make but also the less money you spend.


  • Golf coaching and performance training: $90/hour
  • Credit Card Processing programs: 0% processing with free equipment

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