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Community Highlights: Meet Supakan Kate Apiratanapimonchai of Moshika Beauty

Today we’d like to introduce you to Supakan Kate Apiratanapimonchai.

Hi Supakan, please kick things off for us with an introduction to yourself and your story.
Before starting grad school, I started my career as a beauty blogger during my gap year. I have always wanted to share my beauty tips online but was too afraid to share my bare face. Many friends always said I look different with and without makeup.

It made me insecure about sharing my bare face on social media until, one day, I decided to create a new Instagram account without telling anyone. I started sharing my makeup tutorial videos and beauty product recommendations. I did not expect it to become something. I just wanted to share my interest.
A few months later, my videos attracted more audiences and beauty brands. I started receiving gifts and collaborating with smaller and major beauty brands. All the products I shared were everything I own at the moment. I was a student, so I didn’t have money to buy expensive or new makeup all the time.

My makeup tutorials continue to go viral with over a million views. Getting on the PR list means a lot to me as I would not have the chance to try some of those products on my own. By then, many of my friends and family started reaching out to see my face popping up on their social media, and they all were amazed by what I had created.
After this experience, I have learned that you should not stop chasing your dream and passion because of others’ opinions. If I didn’t decide to go after my dream and continue living in my friends’ opinions, I would not have made it to where I am today. I also recently started my lash line @moshikabeauty.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Not a smooth road, but doing it with passion helps make it easier to continue even when you don’t see results. For example, I only got a few likes when I started posting.

It’s very discouraging to have no one respond to your posts when you worked hard to create the perfect content. I got through this phase because I enjoyed creating the content, so regardless of the response, I will continue to create it even if it’s just for me to see.

Another struggle I had to deal with was hate comments when my videos went viral. This requires so much more self-confidence and self-love to not get triggered by all the hateful words you never thought someone would ever say to you.

Appreciate you sharing that. What should we know about Moshika Beauty?
I am currently a beauty influencer (@katesglamour)/ beauty entrepreneur (@moshikabeauty) immigrant career advocate (@kate.moshika). I found all major lash brands were using non-cruelty-free mink lashes. Although they are advertised as cruelty-free, they use toxic magnetics and glue ingredients to mass produce magnetics eyeliner and lash adhesive, and the continued struggles of lash application for many beauty lovers.

Growing up as an Asian-American immigrant in the United States, I lacked self-confidence when I first moved here. The only thing that made me feel beautiful and confident at the time was makeup. Many people believe that makeup is to be worn to cover your flaws. Still, to me, it was to highlight my uniqueness and thus inspired me to create Moshika Beauty with my value and passion for wanting to help others boost their self-confidence in the same way I did it for my younger self.

In addition, I have included my favorite Pomeranian, Moshi, into the name and our packaging to continue the love I have for her. Moshi’s unique personality and my passion for beauty inspired me to create a fun, vegan, and cruelty-free beauty brand that encourages you to highlight your uniqueness rather than use it to cover your flaws.

In the near future, for Moshika Beauty, I want to create unique and innovative products that continue making makeup and beauty routines easier for all beauty lovers.

I want Moshika Beauty to continue staying true to our value and mission, which is being vegan and cruelty-free. I am also super proud of our packaging! Every detail on this packaging comes from my sketch. I also included a Moshi sketch in all our packaging as we are a pet lover-inspired beauty brand. We are also giving back by donating every $1 spent to a pet charity.

At MOSHIKA BEAUTY, we value affordability, efficiency, and top quality. We believe that makeup should be flawless and effortless. So we created MOSHIKA BEAUTY products to fit all lifestyles by making it easier for our customers to express their best features since uniqueness is a new beauty!

Can you talk to us a bit about the role of luck?
I used to think I had bad luck because I always felt I had to work hard to get what I wanted rather than get lucky.

I believe luck plays a crucial role in your life and business, except I would not call it luck but rather “good karma.” I think that being a person with good intentions in everything you do brings good karma in your life when you are at your lowest.

When you are a good and positive person, you are more likely to attract the same energy from people around you. Therefore, I believe good karma does play a crucial role in my life and business.


  • $24 (Vegan Limitless Lash Liner)
  • $45 (Full of Magic Lash Kit)
  • $14 (Vegan Coffee Lash)

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