Today we’d like to introduce you to Sharone Bostick.
Hi Sharone, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
My event design journey technically started in 2017 and when I did majority of the work for my own wedding. I took on the task of all of the planning, contacting vendors, creating my own programs, napkins, and menus. The funny thing is I enjoyed it all. My wedding day literally went off without a hitch. With the help of my mother-in-law, we got everything done.
Fast forward to 2019 I had my daughter which is my second child, my job provided an extended maternity leave of 5 months. While on maternity leave, I started to dread going back to work and being away from her but not only that but dedicating so much of my time to someone else’s dream. I Thank god I was blessed to have a very decent paying job. I had been there for 7 years and for 4 of those years I had been asking for Saturdays off to no avail. So, I started to ask myself wow what are you good at, you have to be good at something. One night I went through my Pinterest board and I realized I had so many events saved they were events I wanted to have and I wanted them to be decorated that way. I thought back to my own wedding. I realized I did that and I did a great job and I enjoyed it.
So, I started researching and researching at the time I was breastfeeding at the time so I was up all night and I would research and take notes. I decided to plan an event and see if I could execute, I planned a brunch event that took place in February of 2020, I sold every single ticket. That many people wanted to support me. I couldn’t believe it but that was the start of my journey. I then made everything official in March of 2020.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
It has been many
The internet makes everything appear glamorous. So that’s what I expected.
First and foremost, I started out not pricing correctly I wanted to prove myself and I wanted to give amazing events but I was charging pennies. So, I was overworked and I wasn’t profiting at all, if anything I was paying for the events my husband and I.
When I did decide to raise my prices, I wasn’t booked for months, it really discouraged me, but I used that time to take classes to study more and to perfect my craft. I also used that time to build a brand that people could identify was mine. Eventually, I started to book clients closer to my ideal client, clients that understood nice things cost. They would start with lower budget but once I educated them, they’d then understand okay I see where she’s coming from and instead of looking elsewhere, they would increase their budgets to accommodate me.
Lack of work-life balance… I got so busy so fast that it was hard to balance it all with two small children a full-time job and a husband. I literally gave up my entire social life to pour into my event Design. My children are my shadows so it was a huge adjustment for them also they follow me everywhere.
We’ve been impressed with Sb Event Planning & Decor LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
SB event planning & decor LLC targets event design. When I initially started, I thought I wanted to be an event planner but balancing my full-time job and my business made me realize I couldn’t do both. I couldn’t call cake bakers, DJs, caterers, etc., etc. because I would be at work all day. I no longer work my other job so eventually, I’ll go back toward planning. As of now, we’re the company that the event planner hires to beautify the place we specialize in design and decor. My stepdad, my husband, and my younger brother are my team, they know and understand me the most so I haven’t thought about branching out to a 3rd party team yet. What sets me apart from others is the elegance and simplicity that I bring to an event, I truly believe less is more, and details and statement pieces make an event amazing. I’m most proud that individuals fully trust me with their events, 98% of my clients say Sharone I love your work do what you want. That’s the highest form of flattery in the event Design business.
Who else deserves credit in your story?
I don’t have any mentors, when I first began my journey, everyone was pretty abrasive and tight-lipped with information. I try not to be that Way; my blessing is for me regardless if I help someone else or not.
My family is my biggest inspiration and they provide the most support, my husband makes just as many sacrifices if not more than me, every single weekend he dedicates his time to chasing my dream. He unloads the trailer at 2 and 3 o clock in the morning some nights and arrives home at 4 am. After I’ve been there for hours.
My stepdad can build whatever I ask for, he’s mean but he’ means well and he works the smartest of us all. If and when I do have meltdowns it’s him who pulls me to the side and reminds me that I have it under control and god wouldn’t lead me astray.
My brother is quiet but he’s a force he works efficiently and fast and he’s really great with computers and designs. I don’t think he’s told me NO yet even if he can’t do it, he figures it out.
My mother-in-law dedicates her time to keeping my children because obviously, this is a weekend job so she sacrifices her time for us.
- Email: Sbevents30@gmail.com
- Website: www.sbeventplanning.com
- Instagram: _Sbeventplanning_
- Facebook: Sb Event Planning & Decor, LLC