Today we’d like to introduce you to Jenn Cibrone. Them and their team share their story with us below:
In 2011, after years of experience working for corporations and armed with her MBA in Marketing, Owner & Founder Jenn Cibrone found herself ready for a new challenge. A noticeable need in the volleyball apparel market and a particularly inspiring mission trip to Costa Rica had her wheels turning.
As an active volleyball player throughout her life, Jenn noticed that she only had a select few items of volleyball-related clothing or accessories, and even less that fit her style. Through her research, Jenn identified a true demand for a niche clothing brand focused on highlighting her favorite sport. When it seemed as though all the stars aligned, it was time to dive in. By 2012, Pura Vida Volleyball was born!
In its first year, the company managed to land merchandiser spots at three local tournaments in the Tampa Convention Center. Within two years, Pura Vida Volleyball expanded to the Northeast region with the addition of more tournaments and enough financial success for Jenn to take on growing the business full time.
Eight years and many growth spurts later, Pura Vida Volleyball had worked with major influencers, grown the team (including our über talented Vibe Designer, Mariah Embry), dove into e-commerce with full warehouse space and photography studio, and developed a donation partnership with Restored to Dream. For the 2023 season, the business is signed on as the official merchandiser for 20 volleyball tournaments throughout the U.S.
In 2021, Pura Vida Volleyball had its best year to date. As the brand grew, an interest in product expansion and a broader scope of designs grew with it.
While volleyball will always be at the core of the business, feeding into the momentum to move onward and upward drove the decision to expand the product line to a broader market. The team worked very hard over the course of its ninth year to find the best way to evolve the brand; all while staying true to the Pura Vida values.
We are so proud to announce that in conjunction with our 10th anniversary we have officially rebranded as VidaVibe– an inclusive, active lifestyle brand. Our new apparel and accessories collection features some updated classics and brand new inspiring designs for all lovers of life!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It’s been a journey like any business of obstacles and challenges to overcome but preserving and hard work have paid off. We just recently transitioned our business name and brand identity and are excited to move forward!
As you know, we’re big fans of VidaVibe. For our readers who might not be as familiar what can you tell them about the brand?
Our Mission: To serve good vibes through inspiring apparel designed for lovers of a vibrant lifestyle.
Our Way of Life: VidaVibe is an apparel brand designed for active participants of life – the players, the creators, the dreamers, the doers – all those that choose to live every day to the fullest, show up with a positive attitude, and dream about their next adventure. Our tribe embraces a coastal state of mind, no matter where they reside.
The name VidaVibe is inspired by the term “Pura Vida”, used frequently in Costa Rica and translated as “pure life” or “just life”. The locals embrace this phrase as an actual lifestyle, meaning to live life with no worries.
Every day is a blessing – yesterday should be left in the past and today is an opportunity for new experiences. This is the essence of VidaVibe.
LIVE. LOVE. PLAY.
STRIVE to Inspire – We motivate others with positive words, actions, and designs.
THRIVE on Passion – We commit to pushing ourselves and others to dig deep, set goals, and attack life.
Spread the VIBE – We promise to spread positivity throughout the world by treating our customers, teammates, and colleagues with kindness, compassion, and respect.
Care for our TRIBE – We use our success to pay it forward and help those in need to live better lives.
Our commitment: VidaVibe has committed to our ongoing partnership with Restored to Dream, a nonprofit dedicated to healing, hope, and health to the rehabilitation of those who have been subjected to or are at risk of sexual exploitation.
10% of our net online sales are donated to Restored to Dream every year. To learn more about our commitment to service and other organizations we help, visit our GIVING BACK page.
Do you have any memories from childhood that you can share with us?
I have so many favorite childhood memory’s is hard to choose one.
But if anything sports for sure is my favorite childhood memory, I played many and the fun times with my teammates of long practices, games, or camps was a life skill I later on in life realized was good for my soul!
- Instagram: https://www.instagram.com/vidavibevolleyball/
- Facebook: https://www.facebook.com/VidaVibeVolleyball
- Other: https://www.pinterest.com/vidavibevolleyball/_shop/