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Check Out Lauren Atwaters’s Story

Today we’d like to introduce you to Lauren Atwaters. 

Lauren, we appreciate you taking the time to share your story with us today. Where does your story begin?
From an early appreciation of art, I was able to develop a successful career utilizing my God-given gift to share my passion with many. Over the years, I took on several DIY projects and blogged tutorials along the way. After building a following, I began receiving requests to have items created for others. I soon decided to open my first online shop. Although this started as a hobby in the beginning years, I reached a point when I realized my potential, and Ten23 Designs was born. Thus began my path to creating my empire. 

Once I connected with my brand identity, I knew I wanted to produce unique elements for my custom event décor clients. Allowing my creativity to lead me, I set a standard in custom event décor. My work has been recognized in print publications such as B Collective, Inside Weddings, Munaluchi Bride, The Celebration Society formally known as Occasions, Oh Brides Magazine, Women’s Day, The Knot, People, Martha Stewart Weddings, and other industry magazines as well as online publications including Hostess with the Mostess, Essence, People, Style Me Pretty, Disney blog and countless others having been published well over 400 times. 

I was blessed to be able to make myself known within the celebrity world making custom event decor for some of our generation’s biggest names such as Missy, Polo G, 50 Cent, The Migos, Janet Jackson, JayZ, Cardi B, Bruno Mars, John Legend, DJ Khaled, QC Records, Roc Nation, Republic Records, Def Jam, MTV, BET, and countless others. 

I recently expended with Iconic Decor Rentals to be able to provide luxury event furniture rentals for the events to complete the luxurious look my client desire. 

I believe it is important that my products stand out as a representation of my brand, just as I believe that my clients’ events should be a unique representation of their brand. I do not identify myself as a product maker or manufacturer. I am an artist that produces custom pieces that create emotions and memories. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
There is an old African Proverb, “Smooth seas do not make skillful sailors.” – This can sum up the journey I have been on… and I am okay with that… in fact, I embrace it! The larger the challenge I face, the stronger I seem to come out. My best advice would be to embrace the struggles and always remember they are only lessons. 

A good read: 

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am blessed to make custom event details for my client’s special occasions. From weddings to baby showers, birthdays, and launch parties, I am given the mission of coming up with branding decor elements to help enhance the events. It is truly an honor to be a part of so many peoples’ special moments. 

I am most known for my custom signage, acrylic details, cake toppers + floor wraps… although my special touches can be seen throughout each event, I am a part of. 

Have you ever seen a movie where someone is sleeping and then suddenly wakes up abruptly and jumps out of bed to execute an idea? Well, that is pretty close to my reality, expect I have learned to just keep a notebook on my nightstand to write down the ideas instead of always running downstairs to try to create it right then. I dream in design. It’s been such a wonderful feeling to be recognized in the event industry for my creativity and commitment to helping others and positivity. I never set out for any of it… I just stayed true to who I am. 

What do you like and dislike about the city?
I absolutely love living in the Tampa Bay area + so grateful to be a part of our community here. Tampa Bay is a great place to celebrate + “we” know how to throw a good party + create epic experiences. 

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