Today we’d like to introduce you to Carla Buzzatto.
Hi Carla, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
My name is Carla Buzzatto, I am 26 and my business is called BeachBaeCroche. I sell primarily online (Instagram & Etsy)
When I was around the ages of 6-8, I really wanted to become a fashion designer. I would sketch and draw clothes all the time.
I learned how to sew by hand and on a sewing machine around those ages. I also learned how to crochet which followed me throughout the years. I have always been creative and huge in DIY!
I grew up in South Western Pennsylvania close to Pittsburgh where I went to school at Seton Hill University for Fine Arts. During my sophomore year of college, I saw a pair of crochet barefoot sandals and I wanted a pair myself so I decided to make a pair.
They turned out so good, I had friends and family asking for a pair of their own. I found myself going down a rabbit hole of all the things I could make with crochet. I gravitated towards crochet tops, bottoms, bathing suits, purses, earrings, etc.
I have always been in love with the beach and beach culture so I wanted to find a way to fully submerge myself in beach culture the best I could while living in a landlocked state.
My business concept continued to grow and evolve all throughout college. I wanted to provide high-quality items so I decided to keep it simple and use natural materials like 100% cotton and freshwater pearls. I built my Etsy shop and designed my logo. I also managed all advertising and shipping myself. Like many entrepreneurs, building your own business is like a one-man show!
My motto for BeachBaeCrochet has always been “Express Your Natural Beauty.” There is a reason you feel good when you go on summer vacation. You feel comfortable enough to go to the beach without makeup on. You just embrace your sun-kissed skin, natural hair texture, and overall natural self. I wanted to build my brand around expressing your natural beauty and that simple summer vacation vibe. We are fearfully and wonderfully made in God’s image. I don’t want to change the beauty in how God created you, I want to encourage women to embrace their femininity and natural beauty.
As I continued to work with crochet, I came across the art of macrame and NEEDED to learn for myself. I taught myself how to make macrame and added this media into my body of work. This has been such an exciting addition to my shop and what I can offer others. I learned how to make wall hangings, pillows, wreaths, ornaments, etc. I wanted to provide home decor in addition to wearable items on my shop to create versatility.
Eventually, I was able to save up enough to move out of PA to the Tampa Bay / St. Pete Florida area where I have been residing since late December 2018. I am continuing to build my brand while being truly surrounded by the beautiful Florida beach lifestyle.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
There are always bumps along the creative journey but that’s what makes it fun! I grew my business in college where I didn’t have much time out of my school work. PLUS, it was only warm a few months out of the year so photographing new crochet tops in the winter didn’t sell too well.
I quickly learned to incorporate winter items to appeal to the seasonal consumer. There are always going to be moments of pivoting. You have to find what the people want while still being true to who you are as an artist. Presenting your ideas can be scary at times because you leave yourself open to critique and vulnerability.
There were times where I took long breaks from building my business because I wasn’t sure where I was going with it. I had an online crochet “beach vibe” boutique in Pennsylvania! People even suggested that I changed my boutique name but I could never get myself to do it because I knew my vision.
One of the hardest parts is believing in your vision even when others question it. You have to stick to it and hold onto it tight no matter what stage of building you are in because one day, people will see it.
I had doubts. However, I ALWAYS drew myself back to creating because I love it and I am proud of where BeachBaeCrochet is today and excited to see where it is going.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
What do I do: I create handmade wearable crochet garments and macrame home decor pieces. I also make handmade jewelry and accessories.
Crochet and macrame is what I am most known for.
I am proud of the fact that I am able to bring a fresh look to a timeless art.
Is there anyone you’d like to thank or give credit to?
Of course! I have had many cheerleaders along the way including my family, friends, and followers. Encouragement from anyone is something I cherish. When my customers tell me they love what I have made them, it gives me a massive boost that I am in the right direction.
I have to give credit to where credit is due. My mom and grandma influenced me when I was younger because they are the ones that taught me how to sew and crochet. Both my maternal and paternal grandmothers sewed and influenced me to learn. Once they planted the seed in my brain, I haven’t been able to stop since!
- Email: email@example.com
- Website: https://www.etsy.com/shop/beachbaecrochet/
- Instagram: https://www.instagram.com/beachbaecrochet/
- Facebook: https://www.facebook.com/beachbaecrochet